The 450-Horsepower ARK Performance Genesis Coupe

Back in 2010 Hyundai teamed up with ARK Performance Inc. to produce the ARK Track Time Attack Genesis Coupe 3.8L…the resulting partnership developed and amazingly balanced sports car that blew us away at SEMA that year.

The ARK Hyundai Genesis Coupe showcases engine, interior, exterior, brake, wheel and suspension modifications. Among the most important performance goals, ARK achieved 450- horsepower with engine modifications to Genesis Coupe’s already powerful 306-horsepower, DOHC 3.8-liter V6 engine.

Featuring production-ready custom parts readily available to consumers, the ARK / Genesis Coupe incorporates modifications to the engine, brakes, wheels and suspension, as well as upgrades to the exterior and interior. ARK’s goal was to tweak the Genesis Coupe’s standard 306 hp 3.8 L V6 to an extremely competitive 450 hp.

Ted Lee, owner of ARK Performance Inc., commented on the project:

“The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design. The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe.”

A full list of upgrades is available at the end of this article, but here is the reader’s digest version:

The ARK Track Time Attack Genesis Coupe receives new con rods, supercharger with intercooler, hi-flow intake valve and an ECU tune. It will also get a new exhaust with dual down-pipes. To reign in this monster are big Brembo brakes and a modified suspension setup including front and rear sway bars, front strut and power bracing.

Inside the cabin there is iPad integration, an Infinity Sound System, new gauges, racing seats with harnesses and a roll cage. Meanwhile there are new bumpers, side skirts, rear diffuser, rear wing and a carbon fibre hood and grille on the outside.