McLaren has teamed up with a children’s TV program in the UK to launch a competition asking kids to design their ‘Supercar of the Future’ for the British brand.
On Thursday this week, presenter Richie Driss from TV program Blue Peter will meet up with McLaren Automotive’s design director Rob Melville to discuss “why a supercar should look fantastic, have sensational performance and push the boundaries of what already exists.”
The design competition will be open to children between the ages of 6 and 15 living in the UK. The winner will have the opportunity to meet with McLaren’s leading designers and engineers when current coronavirus restrictions are lifted and will also have their design brought to life as a 3D scale model on a future episode of Blue Peter.
In addition, the winner will get a ride in a McLaren with The Stig and be provided with a VIP tour of the McLaren Technology Centre and McLaren Production Centre. The winner will also be awarded the orange Blue Peter competition badge.
“Working with CBBC’s Blue Peter on this competition to get kids to design their supercar of the future is an exciting and fun way to get them to apply all of their design, science, and technical creativity,” executive director of HR at McLaren Automotive, Mandeep Dhatt said.
“It’s also a great way to showcase how they can use those skills in the real world, having to follow the same thought processes and tackle the same challenges as our designers and engineers like Rob and Ella do every day at McLaren. I’m looking forward to seeing what the Blue Peter audience comes up with and what amazing idea wins our top prize.”