McLaren’s new #DriveatHome initiative is all about gamers sharing their ultimate McLaren snaps from Forza Horizon 4. The recently added Speedtail is just one of the many models you can now choose to drive.
In fact, Forza Horizon 4 gives you access to nearly every single McLaren car, something that according to the automaker can help keep you safe (and entertained) while you’re at home practicing responsible social distancing.
McLaren says that the #DriveatHome initiative is about “creating new content with these incredible cars, all from the safety of your own home. Using Forza Horizon 4’s digital microcosm of Britain, we will be embarking on weekly adventures in different McLaren cars and sharing our favorite photos on social.”
Getting involved with social media is just one of McLaren’s digital strategies regarding the Forza racing franchise. The British carmaker also intends to help fans get through uncertain times by bringing them a series of episodic films; all shot in-game and featuring some of the most iconic monikers from within the McLaren brand.
McLaren is on a roll right now, both in terms of passenger cars and motorsports. Emboldened by recent success, the British motorsports legend keeps producing more and more supercars and hypercars, the latest being the aforementioned Speedtail with its Formula E-derived technology. The hybrid powertrain combines a 4.0-liter internal combustion engine with an electric drive unit for a total of 1,055 HP and 848 lb-ft of torque. It’s why the Speedtail can max out at a staggering 250 mph.
As for their work on the race track, McLaren is currently in a resurgence when it comes to Formula 1. They finished last season in fourth place behind only Mercedes, Ferrari, and Red Bull, and are set to ditch their Renault power unit for a Mercedes one in 2021.