Michelin Raceway Road Atlanta is a 2.54-mile (4.088 km) road course located just north of Braselton, Georgia, United States. The facility is utilized for a wide variety of events, including professional and amateur sports car and motorcycle races, racing and driving schools, corporate programs, and testing for motorsports teams. The track has 12 turns, including the famous “esses” between turns three and five; and Turn 12, a downhill, diving turn. The track is owned by IMSA Holdings, LLC through its subsidiary Road Atlanta, LLC, and is the home to the Petit Le Mans, as well as AMA motorcycle racing, and smaller events throughout the year. Michelin acquired naming rights to the facility in 2018.
In 1969, David Sloyer, Earl Walker, and Arthur Montgomery purchased a 750 acres (300 ha) plot of farmland in Braselton, Georgia, with the intent to build a world-class road racing facility. When a Can-Am race had to be canceled due to flood damage, the series organizers chose Road Atlanta to replace it. The track then began to take form quickly, taking only six months to excavate, grade, and pave the road course.
The first race was held on September 13, 1970. Vic Elford, in a Chaparral 2J, won the pole and Tony Dean, in a Porsche 908/02, won the 300 km Can-Am event, with Stirling Moss as the Grand Marshal. Throughout the 1970s, more top-level series came to Road Atlanta, including Can-Am, Formula 5000, IMSA Camel GT, and Trans-Am. The Sports Car Club of America (SCCA) held its annual national championship, the SCCA Runoffs, at Road Atlanta from 1970 to 1993. The first road race in NASCAR Busch Grand National Series history took place at Road Atlanta in 1986.
The track was sold in 1978 and was passed from one owner to the next—culminating in bankruptcy in 1993 under the Whittington Brothers (Don & Bill). A partnership between business executives Frank Drendel, Jim Kanely, Eddie Edwards, George Nuse, and Bill Waddell was formed to purchase the track. The next three years were spent making gradual improvements to the facility. New buildings were constructed, others were renovated, the track was widened and resurfaced and the grounds were landscaped.
In November 1996, the track was purchased by Don Panoz, who would make Braselton the base of operations for his motorsports-related ventures. Panoz introduced the first major changes to the track, removing the Dip and creating a chicane at the end of the long back straight. These changes brought the track up to FIA standards so that international events could be held. A new pit and paddock area were also constructed on the infield side of the track, allowing for larger events, and a 10,000-seat terrace area was constructed around the new Turn 10 complex.
In 1998, major racing resumed at Road Atlanta with the first edition of the Petit Le Mans endurance race. The race attracted worldwide attention and included entries from the Le Mans-winning Porsche factory team. The race would be the first race of the American Le Mans Series and included a spectacular accident where a Porsche 911 GT1 backflipped and flew into the side barriers. Petit has continued to be an annual event at Road Atlanta, and a marquee event in the ALMS.
Prior to the 2007 Petit Le Mans, the entire track surface was repaved. The works also included moving the walls in the esses away from the track, with the intention of improved driver safety and better sightlines for spectators. In the late winter of 2007/2008, the circuit was again modified with the reconfiguration of turns 4 and 12, for the ostensible safety benefit of motorcycle racers (the racing line for cars remained essentially unchanged).
In April 2008, Road Atlanta hosted the 4th stage of the Tour de Georgia, one of the largest cycling stage races in the United States. The stage was run using standard racing bikes instead of the more aerodynamic time trial bikes. Slipstream Chipotle won the stage with a time of 19:38.86, while Astana and Team High Road finished second and third respectively. Used in local cycling events, the circuit is run counterclockwise (in reverse), owing to safety issues from the downhill Turn 11 to Turn 12, creating a steep climb from Turn 12 to Turn 11, and a much safer route for cycling.
The October 2008 Petit Le Mans had a four-day crowd of 113,000 people with an average weekend crowd of nearly 80,000 fans. The race entry list includes a number of new and returning cars. In September 2012, the track was purchased by IMSA Holdings as part of its acquisition of Panoz Motor Sports Group. The intention was to combine the Grand AM and American Le Mans Series. NASCAR K&N series has announced a return to the track in October 2013 as part of the NASCAR K&N Pro Series East.
In December 2017, the track hosted its first 24 Hours of LeMons event, the Kim Harmon Scrotium 500. The series is also scheduled to return in 2018. In 2019, the track became Michelin Raceway Road Atlanta after Michelin and IMSA Holdings announced the naming rights agreement.