Florida GM Dealer Seeks $100k Markup On 2023 C8 Corvette Z06

Initial estimates put MSRP around $90,000. If that’s the case, this $100,000 markup doubles c8 Z06 cost.

The 2023 Chevy Corvette Z06 is an enormously appealing vehicle, offering incredible mid-engine performance and stunning looks that elevate the eighth-generation C8 to a whole new level. That said, it looks like at least one dealer is leveraging that appeal to justify a hefty six-figure price markup.

In a recent post to Reddit, user idontcare shared a screenshot of what appears to be an email from a salesperson at Dimmitt Chevrolet in Clearwater, Florida. In the email, the salesperson outlines the pricing and deposit involved in securing a new 2023 Chevy Corvette Z06, including $5,000 to hold the spot in line, $20,000 when the order is placed, and $75,000 at delivery plus MSRP. The email also states that the customer will need to sign a document stating they agree to pay $100,000 over MSRP to get the vehicle.

Currently, official pricing figures for the new sports car are still forthcoming, but initial estimates put MSRP around $90,000. If that’s the case, this $100,000 markup would more than double the cost.

This isn’t the first time we’ve seen eye-widening markups for the C8 Corvette. The C8 Stingray notoriously arrived on-market with some dealers asking for upwards of $100,000 over MSRP.

Earlier this year, GM sent a letter to dealers stating it would be “forced to take action if it learns of any unethical sales practices or brokering activities that undermine the integrity,” of its brands, including rerouting a dealership’s 2023 Corvette Z06 or 2024 Chevy Silverado EV allocations or taking “other recourse prescribed by the Dealer Sales and Service Agreement.” It should be noted that GM has no legal method that forces dealers to sell vehicles at a certain price.